The idea for The Clutch was simple. A habag that could play videos…
Then the sketch was refined.
The Flexible OLED Screens were sourced…
This allows the bag to move like fabric, while displaying content.
FLEX OLED SCREENS
The clasp became a pop-socket
It looked nice, but it still had a plug…
The battery’s were integrated and At last we had a functional prototype
But why not take it further and make it levitate.
The Clutch is now in its final iteration phase prior to production and is being prepped for production with Jony Ives, the product designer from Apple. It is intended to make its debut at a well known fashion event in the near future.